I LOVED IT
This is one of the campaigns I worked on at Leo Burnett’s As a junior Creative. This was before smart phone was as sophisticated as they are now. My partner and I had to come up with a series of ideas for this interactive sign. Where passers-by can interact with images displayed on McDonald’s giant LED screen, and visitors can take an interactive role at one of London’s most photographed locations. As a bonus I got to see the inner working behind the wave.